Posted by jigga on October 17, 2012 at 11:11:47:
In Reply to: Re: 105.1 changes calls: WCHY -->> WMHX posted by Dear John on October 17, 2012 at 09:34:07:
It does not cost $10,000 for new calls. It's just a simple application and small fee with the FCC.
Remember, content is king in radio. So, paying a local part timer to voice track may adhere to the "shut up and play music" mindset, offering a unique show at a time no other station with a similar format offers something that's DIFFERENT than playing the new Pink song for the 4,000th time.
Post a Followup