Posted by Guy on October 12, 2015 at 20:16:14:
In Reply to: Ch. 3/Madison to launch 4 p.m. news posted by WISC-TV on October 12, 2015 at 17:33:27:
Has anyone ever done a poll or research on what consumers think about name changes? Live at Five obviously has a ring to it. Live at Four.. does not. I guess that's the risk when naming based on daypart or exact hour. If the show was something more creative ala Real Milwaukee or Studio A, they wouldn't have that problem.
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