Entercom Milwaukee morning shake ups of past

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Posted by Time heals.. on October 05, 2015 at 19:35:55:

Id like to remind you of an article from 2004. Note the names of people who most Milwaukee radio staff couldn't even identify, much less listeners or advertisers.

*My quotable snippets:*
Two popular morning radio shows have been drastically altered as Entercom Milwaukee on Thursday fired three 99-WMYX and 103.7-WXSS (KISS) radio personalities and reassigned two others.

Michael Knight and Rahny (Ronnie) Taylor of KISS-FM's "Knight in the Morning" show will join Jane Matenaer on WMYX, replacing Dan Weber, who was let go. Michael Clemens, who produced the Dan and Jane show, will remain in some capacity at Entercom.

Also fired were KISS-FM morning co-host Ginger Jordan and WMYX afternoon air personality Mark Richards.

One industry insider, who wished to remain anonymous, said this game of musical chairs smells fishy and doesn't see Taylor as a good fit for WMYX. But WMYX marketing director Jim Morales disagreed.

"Restructuring is part of the on-going brand building of the Milwaukee Entercom properties on behalf of our audience and our clients," said Entercom Milwaukee vice-president and general manager Ray Quinn in a written statement.

Another DJ who works for one of the Entercom stations in Milwaukee, didn't see the decision coming, but said getting fired in radio isn't the end of the world.

"The Milwaukee market is very stale, and anything to shake it up is good."

"One door closes, another door opens. Dan has friends and he'll end up on his feet. Mark Richards has a great radio voice. But it sucks getting fired, but they can be good transitions. Michael is a go-getter. Michael wants to win."

Weber, who was on the air at WMYX for 13 years, said he is disappointed but eager to get back on the air with another station.

The "Knight in the Morning with Jane Matenaer and Rahny Taylor" personalities will have a chance to say its goodbyes while introducing the new show. Their show will air on both 99-WMYX and 103.7 KISS-FM, from 6 to 9 a.m. on Friday, Sept. 3.

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