Posted by Target on November 02, 2014 at 09:52:19:
In Reply to: Re: Re: Re: Re: Z104 posted by Meow on November 01, 2014 at 19:15:09:
That post right there shows your lack of experience or insight. 12+ is used in sales and in overall station performance. And while the money demo is 25-54 and to certain constraints within that broad demographic, 18-34 is also important, 54+ is used, women or men, etc. And kids and teens have parents that get begged to buy things, some teens have jobs and buy certain things on their own, advertisers know this and buys are made accordingly. I dont disagree theres a money demo, but its not the only demo there is thats important.
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